K•SWISS
ABOUT
A California Classic
From the beginning, K-Swiss has been driven by an entrepreneurial spirit when two Swiss brothers moved to California to create a footwear brand focused on tennis. As avid skiers, the brothers took inspiration from leather ski boots to create a supportive, leather tennis shoe. Introduced in 1966, the K-Swiss Classic was the world’s first all-leather tennis shoe.
OUR HERITAGE
55 Years of American Tennis
Building from its heritage as an American tennis brand and writing new chapters in its storied history, K-Swiss pays homage to the hard work of our founders and the competitive nature of the game that inspired it all. We are dedicated to inspiring the next generation and injecting that same inspiration and energy into our sport and lifestyle products.
TIMELINE
1966
Two Swiss brothers move to California and take inspiration from leather ski boots to create the world’s first all-leather tennis shoe. The K-Swiss Classic debuts just in time for the Wimbledon tennis tournament.
1970
The style and function of the iconic K-Swiss Classic makes it a staple on and off the courts.
1986
20 years after the company’s founding, K-Swiss debuts its second ever style: the Gstaad.
1991
K-Swiss opens distribution in the UK and Europe for the first time.
1992
Sl-18 was named “Shoe of the Year” by Footwear News Magazine
2000
The Classic shoe gets its first makeover with the Classic LX, offering a thicker sole and a more refined silhouette.
2010
K-Swiss introduces Tubes, a new style with patented technology that consists of dynamic tubular structures that cushion and support the foot.
2022
K-Swiss announces a global, multi-year partnership with McLaren F1 Racing and signed with 7-time Grand Slam Champion Venus Williams.
CELEBRITY HIGHLIGHTS
collaborations
