AVANI GREGG
ABOUT
Avani Gregg encapsulates the voice and essence defining Gen Z: she is a young entrepreneur building on the foundation of authenticity. Born and raised in Indiana, she began her journey into digital stardom unexpectedly—she was training as a level 9 gymnast, then suffered a back injury that forced her to retire.
A NEW DAY
In need of a new outlet, she took to social media as an alternative form of self- expression. A multifaceted entertainer and creator, Avani continues to surpass milestones and receive recognition for her creativity and innovation.
THE BRAND
64 MILLION FOLLOWERS
TikTok: 43 M
Instagram: 17.4 M
X: 2.5 M
Youtube: 1.1 M
Here For It with Avani Gregg
Here For It is an eight-part series on Messenger that will focus on social issues that Gen Z is facing. Each episode features special guests like Charli D’Amelio, LARRAY and more.
backstory
In this funny, vulnerable, and genuine memoir, Avani takes you behind the scenes of her incredible life, sharing how a girl from small-town Indiana went on to become TikToker of the Year. In this eye-opening memoir, she shares the ups and downs of her remarkable life, including the devastating back injury that forced her to retire from gymnastics and abandon her dreams of Olympic gold.
tastemaker
collaborations
morphe
The Morphe x Avani collection consists of an artistry palette with 20 vivid shades and 10 water-activated eyeliners, a mini gloss set, two bold lip duos, three luminous bronzers and a liquid highlighter that’ll make you glow like never before.
savage x fenty
SAVAGE X FENTY officially launched their activewear line, SPORT, and Avani can be found as the face of the campaign! The line, which features both high and low impact pieces, high-waisted leggings, jumpsuits, and more, are designed to take you from the gym to the grocery store and everywhere in between. In addition to the campaign, Avani had the honor of starring in Rihanna's Savage x Fenty Vol. 4 fashion show, which aired exclusively on Amazon Prime Video.
skechers
Step up your style game with a fresh kick in Skechers Street x Avani: Uno Hi - Avani. This limited edition fashion sneaker features a lace-up leather and suede upper with synthetic duraleather trim, a Skechers Air-Cooled Memory Foam insole, butterfly details, an 'Avani' lace charm, and a platform wedge with a visible Skech-Air airbag midsole. The sneaker comes in 2 colorways - brown and white. This is the first influencer style collaboration Skechers has done and has been an exciting collaboration for both Avani and Skechers!
